My work is often taking on the role of Chief Editor, Creative Director and/or Curator of local travel guidebooks, cookbooks, trend reports and magazines – both internationally and in Denmark.

I am a creative director, impact entrepreneur, strategist and storyteller. I have more than 15 years of experience building brands and communication, telling stories within design, aesthetics, food, lifestyle, hospitality and travel as a chair person, founder, editor, curator, creative director, communications manager, product manager, trend scout and consultant.

My educational background is Multimedia Designer and I also have a degree in Management and Media Production from the Danish School of Media & Journalism (DMJX). I have studied Rethorics and Strategic Communication at Copenhagen Business School (CBS), Social Media at Quadriga Hochshule Berlin, Science of Gastronomy at Coursera & Perma Culture Gardening (locally in Helsingør).

In 2021 completed the INSEAD Social Entrepreneurship Program (ISEP) to further explore and understand the potential and pitfalls of working with impact and using business as a force for good. Next up: The Pilates Standard Matwork Training Program (autumn 2024).

I am also an external facilitator appointed by the Danish Ministry of Science, Innovation and Higher Education for the international and Danish education programs. AP – E-Designer, PBA – E-Concept Development & PBA – Design & Business. Plus the Danish School of Media & Journalism.

I have also previously founded a travel tech, on demand publishing platform – Travel Kollekt (2016-2024) – that was accepted as one the first Danish companies by The Next Media Accelerator (NMA.vc) in Hamburg in 2019. A program for innovative media and publishing companies.

Today I am also the founder & chairperson of a local curated crafts & design community ‘Made in Elsinore‘ – a non-profit organization now counting more than 65+ local artists, designer and creators.

And I am a mother and a wife!